Rx — Pharma

Consumer Insights Regarding OTC Drug Brands


A leading pharmaceutical company wanted to measure consumer insights regarding OTC drug brands. The insights included: attitudes, awareness, implications of increased OTC online availability, and likelihood to purchase different brands.

LoudDoor Results

LoudDoor launched research and, based on the results, built a series of buyer personas. Each was detailed in their demographics, awareness/ knowledge of OTC medications, online shopping habits & strategy recommendations. In the end, LoudDoor's research gave this client a deeper understanding of their buyer personas, as well as insights concerning where to reach them with targeted ads on digital platforms.

Identified Key Shopping Personas
Generic Buyer
Fickle Shopper
Brand Conscious

More Case Studies

Getting Results

Charles Schwab

Connecting with the Right Investors

Rx — Pharma

Consumer Insights Regarding OTC Drug Brands

Financial Institution

Identifying and Acquiring High-Value Customers


Oh Yeah! Reactivating a Brand for a Social Media Era

Major Cable Network

Measuring Awareness with Facebook

Thank you for getting in touch! We'll get back to you as soon as possible. In the mean time, check out some of our case studies and see how LoudDoor helped others just like you.

View Case Studies

Something went wrong!