Rx — Pharma

Consumer Insights Regarding OTC Drug Brands

Goal

A leading pharmaceutical company wanted to measure consumer insights regarding OTC drug brands. The insights included: attitudes, awareness, implications of increased OTC online availability, and likelihood to purchase different brands.

LoudDoor Results

LoudDoor launched research and, based on the results, built a series of buyer personas. Each was detailed in their demographics, awareness/ knowledge of OTC medications, online shopping habits & strategy recommendations. In the end, LoudDoor's research gave this client a deeper understanding of their buyer personas, as well as insights concerning where to reach them with targeted ads on digital platforms.

Identified Key Shopping Personas
Generic Buyer
Fickle Shopper
Brand Conscious

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