Major Cable Network

Measuring Awareness with Facebook

Goal

A major cable network was interested in using Facebook to measure the impact of a commercial for a reality TV show's upcoming season. Their goal was to measure awareness and target demographics' likelihood to watch the show.

LoudDoor Results

After LoudDoor surveyed the user's target demographic on Facebook, pre and post the launch of the commercial, the cable network saw a 16% increase in awareness of the program and a 6% increase in awareness of the show's airtime among those who saw the clip. In addition, 42% of respondents who saw the video clip reported they were very or somewhat likely to watch the show - a 12% increase over the control group.

16%
Increase in awareness of program
6%
increase in awareness of airtime
12%
increase in likelihood to watch program

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Measuring Awareness with Facebook

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