Kool-Aid

Oh Yeah! Reactivating a Brand for a Social Media Era

Goal

With a new tagline, Kool-Aid found it a challenge to reach beyond moms to the rest of her family.

LoudDoor Results

With advanced LoudDoor research that collected over 3,000 custom surveys from Facebook users, the Kool-Aid brand was able to determine the most desired content wanted by users, and saw better response rates with LoudDoor keywords vs. previous performance of legacy keywords.

2x-4x
better response rates with LoudDoor keywords

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